'Habitat Group' launches a strong promotional campaign to stimulate purchasing power at the beginning of 2021 with 'Habitat 8 Ang Pao' aimed at boosting sales.

“Habitat Group” is kicking off its sales drive early in 2021 with a major promotional campaign welcoming the Year of the Ox, 'Habitat 8 Ang Pao', offering discounts of over 1 million baht* and a free iPhone 12* Pro 256GB for every unit in the condominium projects under the 'Walden' brand in three prime locations in the city: 'Walden Thonglor 8', 'Walden Sukhumvit 39', and 'Walden Asoke'. These projects feature prime CBD locations and professional management by JALUX, part of JAPAN AIRLINES from Japan. Meanwhile, the 'Ramada Mira North Pattaya' project, a resort-style investment property in the heart of Pattaya, offers discounts of up to 300,000 baht* and a free iPhone 12* Pro 256GB for every unit, along with a chance to win a 2-baht gold bar* from February 1 to March 31. The company anticipates a recovery in the real estate market in the second half of 2021.

                Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd., a leader in real estate development for investment, revealed that in the first quarter of 2021, Habitat Group will focus on continuously increasing promotional and marketing activities to stimulate sales from the start of the year. This is a golden opportunity for those looking for luxury condominiums for residence or investment in both Bangkok and Pattaya through the campaign 'Habitat 8 Ang Pao' to provide customers with the best offers at the beginning of 2021. The 'Ramada Mira North Pattaya' project is a resort-style investment property in the heart of Pattaya, and the luxury condominiums in Bangkok under the 'Walden' brand in three prime locations in the city are fully equipped to meet the needs of modern lifestyles, including the new Work From Home trend during the COVID-19 situation.

            The luxury low-rise condominiums in all three projects come with various special deals, including the 'Walden Asoke' project starting at only 5.9 million baht, which has already achieved 80% sales. The 'Walden Sukhumvit 39' project also starts at only 5.9 million baht, with 60% sales achieved, fully furnished with high-end European appliances, offering discounts of up to 400,000 baht* and a free iPhone 12* Pro 256GB. The 'Walden Thonglor 8' project, which opened for sale at the end of last year starting at 8.9 million baht, has already sold over 40% and comes fully furnished with high-end European appliances, offering a free iPhone 12* Pro 256GB and discounts of over 1 million baht*.

            Mr. Chanin further stated that high-end condominiums in central locations or hubs of Bangkok, such as Thonglor and early Sukhumvit, along with excellent after-sales service, are still in demand in the market. All projects under the 'Walden' brand will be managed by experts in comprehensive real estate management, JRE Development, one of the leading project management companies under JALUX Inc., part of JAPAN AIRLINES from Japan.

            For the resort-style investment property project in the heart of Pattaya, 'Ramada Mira North Pattaya', it comes fully furnished and is managed by the 5-star hotel brand 'Ramada by Wyndham' from Wyndham Hotels and Resorts, the largest hotel business group in the world, guaranteeing a return of 6% for three years. After that, profits will be shared between buyers (70%) and the project developer (30%). Additionally, buyers can stay for free for 14 days per year, starting at only 3.99 million baht, with 80% sales achieved, and receive a free iPhone 12* Pro 256GB for every unit, along with a chance to win a 2-baht gold bar* and discounts of over 300,000 baht*.

 

            “Although consumers are affected by the new wave of COVID-19, I believe that the middle to upper segment still has a demand for housing. It can be observed that the overall real estate market in 2020 saw continuous sales growth across all companies. This campaign focuses on targeting middle to upper-class customers in the country who have real demand for housing, as well as investors ready to invest in affordable real estate. This campaign will help consumers access housing projects more easily,”

            However, the company is aware of the importance of customer safety, as well as the safety of all employees, in line with government standards and regulations to prevent the spread of COVID-19. The company has elevated its preventive measures, including body temperature checks and Thai Chana check-ins before entering the project and sales office. All employees will wear masks and sanitize their hands before serving customers, with hand sanitizer and masks available for customers. Additionally, all common areas, including the sales office entrance, sample rooms, and restrooms, will be cleaned with disinfectants every hour to ensure safety in both the project and sales office. Customer safety during visits is the company's top priority. Furthermore, the company has adjusted its strategy to allow customers to schedule private visits to sample rooms to maintain social distancing.

            Regarding the overall real estate market, it is expected to perform better than in 2020, even though the new year has begun with lockdowns in some provinces or areas due to the new wave of COVID-19. However, it is believed that the experience of the lockdown in 2020 will help each company manage more effectively. The overall real estate market in 2021 is expected to be similar to 2020, with a slowdown in the first half and a recovery in the second half of 2021. Key factors supporting the market include the successful development of COVID-19 vaccines and their implementation in several countries, which will likely improve market sentiment and increase investor confidence.

            “Looking back at the first wave of COVID-19, that event caused more panic as there was uncertainty about how the situation would end and which direction it would go, along with lockdowns. I believe everything has passed the lowest point, including the economy, trade, and tourism that had to come to a halt. However, in the new wave of outbreaks, although the spread has occurred in many provinces, there is no nationwide lockdown. With previous experience, the panic may be less. It is expected that the situation will stabilize, which will take at least two months, likely by the end of March,” Mr. Chanin concluded.

            Special offers are available from February 1 to March 31, 2021 only (*conditions apply as specified by the company). Interested parties can inquire or follow additional details at Tel. 02-168-8266.

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